Marketing Idea #102: The Great SEO Lie
Question: Your SEO marketer has guaranteed you long-term placement on the front page of Google. Do you believe them? Answer: I’m amazed at how often I run across customers who have been sold on...
View ArticleDispelling 7 Common SEO Myths
(Excerpt from Ideas Online, as seen in the Marketing Ideas Academy, Module 4, Online Marketing.) Let us begin by dispelling a few myths about the art and science of search engine optimization (SEO)....
View ArticleSocial Media Gone Bad: I’ll Like Your Page, if You Like Mine
An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan...
View ArticlePerspiration Precipitates Performance and Other Marketing Lessons Learned
The following is a letter I received from a dear client, John Douglas, who also happens to be a talented local photographer. Over the past year, John has undergone the rigors of becoming an SEO-savvy...
View ArticleTo Market Online, Know Your ‘Why’
Question: When marketing online, I have always focused on marketing only one of my many services. Should I market something else? How should I market my business online? Answer: Many folks wonder how...
View ArticleGoogle Authorship: How to Get Your Picture into Google Search Results
You may have noticed a trend emerging when you perform a search in Google. Every so often, you’ll notice someone’s face comes up next to their post. At first, you may think, “Wow, they must be an...
View ArticleMarketing Mastery Series: 5 Steps to Powerful Article Marketing
Today, article marketing is probably one of the most powerful and inexpensive forms of online marketing available to small business owners and non-profits. For those not savvy with the term “article...
View ArticleHow To Work Keywords Into Your Website
One of the most important things you can do to improve your rankings in the search engines and directories (Google, Yahoo, Bing, DMOZ, et cetera) is to ensure your website is optimized in accordance...
View ArticleHow NOT to Drive Traffic Using Fiverr
(Subtitled: Beware the $5 Traffic Gurus) I thought I was being smart. I thought I could pay someone five bucks and they would work their magic and funnel all sorts of traffic to my new blog. Of course,...
View ArticleSEO Case Study: Content is NOT King
The prospect wanted to go after the key phrase “corporate wellness Michigan”. They had their heart set on this term. Now, this was not really based in any kind of keyword research they had done. They...
View ArticleShould You Worry About Your Bounce Rate?
by Lucy Beer A low bounce rate is often cited as a hallmark of a good website–40% or lower is typically heralded as the goal–signaling that visitors are engaged with your site and finding useful...
View ArticleBenefits of Link Building for Your Business Website
by Dane O’Leary Having a strong web presence is an asset to any business. With technology and the internet being integrated into our daily lives to such a thorough degree, web presence could be...
View ArticleMore Tips on SEM and SEO
Here is a down and dirty checklist I compiled a while back. Feel free to use it when you audit your own websites. Enjoy! Matt HTML Coding/Development Add brief descriptions to the alt attribute of...
View ArticleMaking Your Site Search Engine Friendly (Spiderability)
by John Buchanan One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you...
View ArticleIs It Our Job to Educate Businesses in Tactical SEM?
by John Sylvester Around the middle of last month I took a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages...
View Article5 Tips for Non-Profits to Master SEO
There are many reasons why non-profits have a great opportunity in digital marketing channels. The competition is low, their brands are authoritative and private companies love to be linked to them to...
View ArticleHow to Use Blog Comments to Build Backlinks
When conducting search engine marketing, the quality and quantity of backlinks leading into your website provide the search engines something upon which to base your authority metric, bumping you up in...
View ArticleMarketing Idea #102: The Great SEO Lie
Question: Your SEO marketer has guaranteed you long-term placement on the front page of Google. Do you believe them? Answer: I’m amazed at how often I run across customers who have been sold on...
View ArticleDispelling 7 Common SEO Myths
(Excerpt from Ideas Online, as seen in the Marketing Ideas Academy, Module 4, Online Marketing.) Let us begin by dispelling a few myths about the art and science of search engine optimization (SEO)....
View ArticleSocial Media Gone Bad: I’ll Like Your Page, if You Like Mine
An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan...
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